Athlon goes DDR

[Putchong Uthayopas]

Hi,

Add to the rumour, I met AMD Asia pacific product manager 2 weeks ago. He
show the road map that AMD not only support DDR. But there will be a 760 MP
dual processors chipset out soon. New features sofar.
AMD760:
1. DDR
2. FSB upto 266MHz
AMD760MP
760 with dula processors support.

Putchong

----- Original Message -----
From: "Eugene Leitl" <eugene.leitl at lrz.uni-muenchen.de>
To: <beowulf at beowulf.org>
Sent: Monday, October 30, 2000 5:37 PM
Subject: Athlon goes DDR


>
> (((more meat to be had at
>
http://www.heise.de/bin/nt.print/newsticker/data/jk-30.10.00-000/?id=9f74a78
2&todo=print
>    but you have to speak Kraut, or ask the Babelfish)))
>
> http://www.amd.com/news/prodpr/20161.html
>
> --AMD introduces AMD-760? chipset, enabling the world's first
> commercially available PC platform supporting next-generation Double
> Date Rate (DDR) memory technology--
>
> --Initial systems expected to debut from micronpc.com in the U.S. and
> NEC Computers International in Europe for holiday buying season--
>
> TOKYO,JAPAN--October 30, 2000--At press conferences in Tokyo, Taipei
> and Paris, AMD today is introducing the AMD-760? chipset, enabling the
> world's first commercially available PC computing platform supporting
> next-generation Double Data Rate (DDR) memory technology.
>
> DDR memory is an evolutionary new technology that increases peak data
> throughput to the processor by up to 100 percent compared to its
> predecessor, Synchronous Dynamic Random Access Memory (SDRAM), at
> comparable costs to SDRAM solutions. AMD's DDR platform solution,
> which includes the award-winning AMD Athlon processor, provides the
> foundation to continue AMD's leadership position in supplying
> high-performance solutions for the performance PC space.
>
> "The PC industry's memory momentum is clearly in favor of DDR
> SDRAM. DDR memory delivers performance that easily surpasses its SDRAM
> memory predecessors, along with cost advantages that make it an
> exciting and logical memory choice over other memory technologies for
> high-performance computing solutions. By building upon
> industry-standard SDRAM memory technology and manufacturing processes,
> DDR memory should enjoy a speedy time to market and rapid adoption by
> the industry," said Sherry Garber, Senior Vice President, Semico
> Research.
>
> "In response to requests from our customers, AMD, along with our
> partners, has championed the adoption of DDR memory technology to
> power the next-generation of high-performance computing solutions,"
> said Rob Herb, executive vice president of AMD. "Today's announcement
> once again demonstrates AMD's commitment to drive compelling new
> technology into the marketplace and enable beneficial solutions for
> our customers."
>
> "DDR memory is an evolutionary technology that promises revolutionary
> rewards for computer users. Fundamentally, DDR memory technology
> doubles a PC's available memory data transfer rate, at comparable
> costs to today's SDRAM solutions," said Richard Heye, vice president
> and general manager of AMD's Microprocessors Division in Texas. "With
> DDR memory, a major performance bottleneck is removed, allowing PCs to
> take advantage of increasing processor frequencies."
>
> AMD also is introducing AMD Athlon? processors with a 266MHz
> front-side bus to support the highest grade DDR memory. The processors
> are available at 1.2GHz, 1.13GHz and 1GHz.
>
> Systems Based on DDR Memory Platform Available Through Retail and Direct
Channels
> Systems featuring the AMD Athlon processor and DDR memory technology
> are immediately available for order from micronpc.com in the U.S. and
> from NEC Computers International in Europe. Systems are expected to be
> available in November, and AMD expects widespread system availability
> worldwide in the first quarter of 2001. Other leading OEMs, including
> Compaq, also are evaluating AMD processor and DDR memory based
> platforms for introduction in early 2001.
>
> "Micronpc.com is committed to advancing DDR as a leading memory
> solution, both for its superb performance and competitive cost
> structure," said Jeffrey K. Moeser, Vice President of Product
> Development at micronpc.com. "Our Millennia® Max XP systems based on
> the AMD Athlon processor platform with DDR memory will offer
> tremendous performance at an extremely attractive price. This will
> help us deliver our usual standard of high performance that our
> customers have always expected from micronpc.com."
>
> "As a top computer retailer, Best Buy prides itself on delivering
> exceptional products at exceptional value. We believe micronpc.com
> systems based on AMD platforms and state-of-the-art DDR memory
> technology will hold tremendous appeal for buyers seeking the top
> performance and value available. Systems will be available at Best Buy
> stores and at www.BestBuy.com in November," said Robert Davidson, Vice
> President of Merchandising - Computers for Best Buy Co., Inc.
>
> "NEC believes DDR memory technology is the natural successor to
> existing SDRAM memory solutions for its envious performance return and
> favorable cost model. NEC Computers International is committed to
> bringing this evolutionary technology into market with our Direction
> A+ systems and Packard Bell iXtreme home computer featuring the 1.2GHz
> AMD Athlon processor with support for DDR memory," said Thierry
> Millet, Executive Director Sales and Marketing, NEC Computers.
>
> Industry Rallies Behind DDR Memory
> AMD has worked closely with its third-party partners to support the
> broad industry desire for DDR memory platform solutions, and has
> helped the industry drive to a single DDR memory specification. AMD
> and leading memory vendors have also worked with SMART Modular
> Technologies, an independent validation test house, to ensure the
> compatibility and reliability of the memory solutions. Leading memory
> manufacturers offering DDR memory modules include Micron, Samsung,
> Infineon Technologies, Elpida, Hyundai, IBM, Mitsubishi and Toshiba.
>
> "DDR SDRAM is rapidly gaining momentum as the next memory
> solution. Micron has worked closely with AMD on enabling DDR SDRAM and
> we are positioning our production capability to support AMD Athlon
> processor based DDR platforms with 64MB, 128MB, and 256MB DDR
> technology," said Mike Seibert, DRAM Technical Marketing Manager,
> Micron. "We are happy to participate with AMD in the introduction of
> the first volume DDR platforms."
>
> "Samsung Semiconductor, Inc. is committed to leading the DDR SDRAM
> market and is working to pave the way for the availability of low
> cost, high-performance DDR technology for the server, workstation and
> high-performance desktop PC markets," said Dieter Mackowiak, Senior
> Vice President of Marketing and Sales of SSI. "With today's
> availability of DDR SDRAM for both 128MB and 256MB, Samsung is ready
> to support the growing demand for DDR products."
>
> "Infineon is very pleased to be working with AMD and the industry to
> build the market for systems supporting DDR memory," said Peter
> Schaefer, Vice President, Memory Products, Infineon Technologies
> Corp. of North America. "Through the first half of 2000, Infineon has
> been the industry's leading supplier of DDR memory for graphics
> applications, with our 1M x 32 DDR SGRAM. We also are the first
> company to offer 256Mbit DDR SDRAM based modules for PC200/266
> applications, and we strongly believe that our support of this density
> will help pave the way for the availability of high performance DDR
> technology for the server, workstation and high-end desktop PC
> markets."
>
> AMD Innovation Impacting Users
>
> The AMD-760 chipset is simply the latest in a growing compendium of
> AMD technological innovations that enable better solutions for end
> users.  AMD's technological innovations have enabled Jim Henson's
> Creature Shop to work magic with the renowned Muppet characters during
> the past year. One of these is the proprietary Henson Digital
> Performance Studio (HDPS), which is a medium to deliver not only
> entertaining digital Muppet performances, but also a technology that
> has applications ranging from personalized web browsers to compelling
> next-generation video game content and digital television.
>
> "After doing independent benchmarking and analysis of available x86
> architectures, we found the AMD Athlon processor to be the highest
> performing processor for our workstation needs," said Jeff Forbes,
> Computer/Electronics Supervisor of Jim Henson's Creature Shop. "Each
> generational improvement of the AMD Athlon processor core and memory
> architecture has added significant realism to our digital puppets and
> has enabled our puppeteers to work with these characters in a more
> lifelike manner. This is the reason we built four AMD Athlon processor
> powered "Henson Digital Performance Studios" which we will be using to
> perform digital characters on the Web, in video games and for live
> events."
>
> Pricing
> The 1.2GHz, 1.13GHz, and 1GHz AMD Athlon processors with 266MHz front
> side bus and support for DDR memory technology are priced at $673,
> $506 and $385, respectively, each in 1,000 unit quantities. The
> AMD-760 chipset is priced at $39 in 1,000 unit quantities.
>
> About DDR Memory Technology
> Double Data Rate (DDR) memory technology is a successor technology to
> Synchronous Dynamic Random Access Memory (SDRAM) technology, the
> prevailing memory standard found in today's PCs. DDR memory leverages
> existing SDRAM technology, but with a 2.1GB/sec peak data rate, it can
> achieve memory transfer rates up to 100 percent higher than
> SDRAM. Next-generation DDR memory is thus expected to be manufactured
> at cost levels that are in line with today's mainstream PC memory
> costs. Consequently, PC users are expected to receive better overall
> system performance at system costs comparable to current SDRAM based
> systems.
>
> Next-generation DDR memory technology will enable the AMD Athlon
> processor platform to deliver new levels of performance on
> math-intensive applications like video editing, CAD/CAM, scientific
> applications, and digital content creation, with minimal effect on
> system costs. DDR memory technology is supported by the AMD-760
> chipset, and will help enable AMD to bring the advantages of DDR
> memory technology to workstation and high-end PC users.
>
> About the AMD-760? Chipset
> The AMD-760 is AMD's next generation chipset for the AMD Athlon
> processor. It consists of two chips - the AMD-761? system bus
> controller, or northbridge, and the AMD-766? peripheral bus
> controller, or southbridge. The AMD-760 chipset unleashes the power of
> DDR memory, enabling the ultimate PC performance in multi-tasking and
> multimedia intensive applications. The AMD-760 chipset supports the
> AMD Athlon processor with both a 200MHz and 266MHz front side bus, as
> well as PC1600 and PC2100 Double Data Rate (DDR) memory and 4xAGP
> graphics.
>
> About the AMD Athlon? Processor
> The AMD Athlon processor is an x86-compatible, seventh-generation
> design featuring a superpipelined, nine-issue superscalar
> microarchitecture optimized for high clock frequency; the industry's
> first fully pipelined, superscalar floating point unit for x86
> platforms; high-performance cache architecture, now featuring 384KB of
> total on-chip cache (256KB of on-chip level (L2) cache and 128KB of
> on-chip level (L1) cache); enhanced 3DNow!? technology with 24
> additional instructions designed to improve integer math calculations,
> data movement for Internet streaming, and DSP communications. The AMD
> Athlon processor features either a 266MHz Front Side Bus (FSB) or a
> 200MHz FSB based on the Alpha? EV6 bus protocol. AMD Athlon processors
> are manufactured using AMD's 0.18-micron process technology in Fab 25
> in Austin, Texas and AMD's 0.18 micron technology in Fab 30 in
> Dresden, Germany.
>
> Cautionary Statement
> This release contains forward-looking statements, which are made
> pursuant to the safe harbor provisions of the U.S. Private Securities
> Litigation Reform Act of 1995. Forward-looking statements are
> generally preceded by words such as "plans," "expects," "believes,"
> "anticipates" or "intends."  Investors are cautioned that all
> forward-looking statements in this release involve risks and
> uncertainty that could cause actual results to differ materially from
> current expectations. Forward-looking statements in this release
> include the risks that DDR memory and systems based on DDR technology,
> the AMD-760 chipset and AMD Athlon processors may not be available on
> the anticipated schedule, that DDR technology may not obtain customer
> and end-user acceptance, and more generally that AMD may be unable to
> retain the leadership position in supplying high performance solutions
> for the performance PC space. We urge investors to review in detail
> the risks and uncertainties in the Company's filings with the United
> States Securities Exchange Commission.
>
> Note to Editor
> Additional information will be available on Monday morning. Tim
> Wright, Director of Desktop Products Marketing, will lead a
> teleconference.  Opening remarks will be followed by a moderated
> question-and-answer period.
>
> 8:30 a.m. US PST Domestic 1-888-391-0101
>                             International 1-212-896-6114
>
> Audio replay information
> A replay will be available beginning at 10:30 a.m. US PST, October 30.
> Domestic - 1-800-633-8284
> International - 1-858-812-6440
> Reservation #16767388
>
> B-roll footage
> B-roll footage of the new product, AMD manufacturing processes,
> testimonials, and the latest graphic applications running on AMD
> Athlon processor-based systems will also be available via satellite on
> Monday morning, October 30, 2000 on the following coordinates:
>
> 0700-0730EST
> GE2 Transponder 6
> DL: 3820 Horizontal Audio: 6.2/6.8
>
> 1100-1130EST
> GE2 Transponder 6 (Audio: 6.2/6.8)
> DL: 3820 Horizontal Audio: 6.2/6.8
>
> All inquiries regarding satellite transmissions can be directed to:
>
> Andy Toh
> Bulletin International Inc.
> 494 Eighth Avenue, Suite 300
> New York, NY10001
> Tel: (212) 542 9324
>
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